I recently broke down and created an author Instagram account, and it was certainly eye-opening. From perfectly curated pages to bookstagramers who treat reading like a competitive sport (yes please) it's a colorful new world of book promos and reviews. And damn, those people make books look good! But even with the pretty fairy lights and colorful knee socks, I always find myself asking what lurks just out of frame.
It's week eight of the self-publishing process, and by now, you should be around -- or even slightly past -- the midpoint of your novel. If not, don't panic. You haven't finalized your release date yet, so it's okay if you end up moving things around a little. Still, you'll want to make sure that all of your social media outlets are up and running before you set your release date to help build hype and to give you a sense for the community you'll be joining.